The Little Things Campaign

Lung Cancer Foundation of America (LCFA)

We found that people associate negative stigmas to lung cancer and that it was overshadowed by other cancers. With this in mind, our team came up with “The Little Things”; A socially driven campaign that asked people to share the reasons why they were grateful for their lungs and to spread it through social media by using the hashtag #TheLittleThings. We wanted to remind the audience of the little gifts of life made possible by our lungs, and hoped to inspired people with positivity.

As the lead creative & Sr. Art Director, I took part in concepting the idea and created the storyboards with the help of a copywriter. Once the idea was approved, I designed the logo, created multiple print collateral, then worked on location with a small production team to shoot the hero video. I was involved in every step, from selecting the talent to approving shots. Once the project was complete, I lead the creation of the case study video by creating the storyboards with a copywriter and made sure they were executed.

Date: 2016
Services: Art Direction, Copywriting, Storyboarding

01. Hero Video

02. Print Collateral

03. Case Study Video

04. Storyboards for Hero Video

05. Storyboards for Case Study Video

06. Additional Mockups