NBA G-League 11.3 Tip off Campaign

NBA G-League

The NBA G League is the NBA’s official minor league, preparing players, coaches, officials, trainers, and front-office staff for the NBA while acting as the league’s research and development laboratory. Our team was approached to drive interest and viewership by elevating the G League perception to match the intensity, determination, and passion that it takes to make it to the highest level at the local and national stage.

In the 11.3 campaign, we proposed an experiential event at both L.A. LIVE and Times Square in New York that sought to pit the two cities against each other via an old fashioned freethrow shootout. Through full screen LED TV’s that faced each competitor with his challenger live, a pop up basketball court, as well as lots of free swag, this event would bring tons of engagement, energy and grit that the G League stood for to many spectators.

Date: 2017
Services: Art Direction, Logo Design, Mock Ups